Auto blocking

The term auto-blocking refers to the action of blocking cookies automatically.

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What is auto-blocking?

Auto-blocking is a method used to automatically refuse access to any cookies that are not necessary. You, as an internet user, can set up auto-blocking on your computer either for specific cookies or for all cookies. This can be done through downloading specific software or in each web browser separately. If you decide to block all cookies, the only cookies that will gather information about you are the necessary ones, which are used to keep you logged in, keep products in your cart, etc.

Is auto-blocking good or bad?

Auto-blocking has its advantages and disadvantages. The primary benefit is security and privacy. Blocking cookies automatically can ensure your information isn’t gathered and therefore shared or sold. On the other hand, one of the biggest cons is not having personalized content. Meaning, pages, products, and similar settings will not be managed automatically.

Website owners can set up auto-blocking on their websites as well. This would prevent third-party cookies from being set up on their website automatically. But again, auto-blocking is not good nor bad. It can be advantageous for some businesses and not for others. Generally, if your website generates its leads or revenue from targeted marketing and advertising, auto-blocking could pose problems to your business model. Auto-blocking, in this case, could rapidly decrease the amount of data available for your marketing purposes. Additionally, to auto-block cookies, they must be identified. If the software you use for auto-blocking does not detect a certain cookie on your website, it might end up being set up on your website regardless.

What can your business do about auto-blocking?

The truth is, your business cannot do much about auto-blocking. Naturally, there will be customers who visit your page and will either have auto-blocking setup or will merely refuse your marketing and analytical cookies. But you should not worry about it too much and here is why.

Providing your customer with the right information and allowing them to choose which cookies they consent to freely builds trust. It shows your customers you are honest and care about their privacy. Furthermore, with a good-looking cookie wall, your legal compliance can be an asset. Would you like to take your legal compliance to the next level? Would you like to have a solution that fits your brand and pleases your customer? Then feel free to visit our website.

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