An Audit Trail represents source documents and transaction records in the digital age. Collecting, processing and analyzing data is based on a ‘contract’ between the websites users and the owner.

Hence, the set of these ‘contracts’ can be represented by an Audit Trail, which is composed of records and files. Information that can be found within an Audit Trail includes the location and VPN of the user, as well as time when he interacted with the website and also what were his consent choices and if he changed them overtime, when and how.

Why is Audit Trail Important?

All data processes must be recorded in the Audit Trail in order to prove your marketing and operating activities are done with legal consent of your website’s users.

Audit Trail is your proof and evidence. Whether you have been managing your website in compliance with the laws and regulations, does not matter if you cannot prove it. Like a receipt or an invoice, an Audit Trail is an essential part of recording your business activities and may be necessary for legal matters.

How to keep a compliant Audit Trail?

Audit Trails can be tricky to keep track of, since discussions about new regulations are still happening and it can be especially difficult if you have a multitude of users on your website everyday. Consent preferences may change and monitoring and recording may not always turn out to be clear and transparent.

Fortunately, we have a solution. The Legal Monster Audit Trail feature collects data about individual consent preferences in more than 20 data points and is especially easy to access. It is easy to use and takes care of all consent recording you need. Additionally you do not need to worry about new laws and regulations - we will do that for you!

Find out more here.