If you are collecting the wrong email marketing consent, the consequences are bigger and more expensive than you may think.

Everything should start with the collecting of consent. Regardless of whether your company is a global enterprise or a small startup, you should collect the consent of your users to your T&Cs and to your email campaigns.

So what is Segment? Segment is a data integration platform that enables all your different marketing tools to be fully integrated and for data to flow seamlessly between them.

We are working on creating a deep integration to Segment that allows all...