In this article, we will give an overview of how the GDPR affects your email marketing campaigns and how, with a few simple steps, you can continue to create revenue for your business while complying with the GDPR.

Email marketing consent is complex. Depending on their location and whether they’re B2B or B2C, the way you must collect a users consent can vary drastically.

The purpose of the email sign-up forms on your website is to get your visitors to subscribe to your newsletters so you can nurture them and get them to convert.