In response to increased calls for privacy, and legislation phasing-out third-party tracking, Adtech companies have to adapt. However, some European Adtech companies were already focused on privacy years before the GDPR came into force.

Henrik Rubæk Jørgensen has been working professionally with data protection for 11 years, and way before data protection got any mainstream hype. With an impressive CV that includes Plesner Law Firm, the Danish Data Protection Authority, The Lego Group, and Leo Pharma, he has recently started as a partner in White Label Consultancy.

A few months ago, we asked ourselves, why had no-one built a cookie solution that actually looks good, is compliant, and converts. It should be possible.